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The analytics age we find ourselves in is unique, powered by technologies like generative AI, the Internet of Things (IoT), and automation that are going to change so much of what we take for granted today. Underpinning these technologies is data—and how we engage with it is changing, too. The accelerating pace of these new technologies means that companies worldwide now face a critical inflection point, a do-or-die moment. Businesses must embrace data-driven decision making if they want to stay competitive and build stronger customer relationships, because the performance gap between organizations who successfully use data and those that don’t is poised to grow exponentially. Those who can’t capitalize on their data will be left behind—perhaps faster than anticipated.

As part of our continued commitment to your success and to help you connect with your customers in new ways, we’re thrilled to announce Tableau GPT—the next generation of Tableau that will make analyzing data as simple as posing a question. Powering it all will be Einstein, the artificial intelligence currently making Salesforce’s portfolio of products smarter.

Tableau GPT will also include Tableau Pulse, a reimagined data experience for analytics consumers that will help make data accessible to everyone in your organization, regardless of their familiarity with data.

Tableau GPT represents a game-changing innovation, leveraging the advanced capabilities of generative AI to simplify and democratize the process of data analysis. This next generation of Tableau is built on the trusted and ethical principles of Einstein, ensuring its reliability and safety for everyone that uses it. The significant advantage of Tableau GPT is its ability to enhance every part of the Tableau platform to drive performance, efficiency, and scale.

For data analysts, Tableau GPT automates data analysis, preparation, and governance, providing users with helpful guidance and contextual instructions within the product. Tableau GPT will simplify and streamline existing analyst workflows, lowering the technical barrier to entry and reducing repetitive tasks. With the power of generative AI, we enable natural language calculations, suggest appropriate charts and visualizations, and auto generate descriptions of data sources.

Here’s how Tableau Pulse will make all of your interactions with data personalized, contextual, and smart.

Personalized: Focus on what matters with metrics relevant to you

Tableau Pulse changes this by providing data digests in your flow of work and an intuitive, personalized metrics homepage that you can tailor to your needs. Gone are the days of filtering five different ways in a dashboard to find the numbers you care about—now you can have a simple, curated, ‘newsfeed’-like experience of key KPIs that you select. Over time, this experience will return more personalized results as Pulse learns what insights you care most about.

Contextual: Infuse relevant data into your flow of work

Tableau Pulse changes this by delivering relevant data to users inside the tools they’re already using. This means data can be decoupled from dashboards, ensuring that you can get the metrics you need without interrupting your workflow, have insights captured in the tools you spend the most time in, and won’t miss an important insight because you weren’t logged into the right tool at the time. Best of all, you can now easily scale insights across your business: making seeing, sharing, and collaborating on data simply a matter of using the tools everyone in your organization already is.